Warwickshire CCC partners with Village Gym

Warwickshire County Cricket Club has joined forces with Village Gym, who are today announced as their Official Gym Partner for the next three years. Village Gym will be the playing squad’s first choice fitness and wellness club, supporting the players’ strength and conditioning programmes.

Village Gym has 30 Clubs nationwide, three of which are local to Birmingham (Solihull, Dudley and Walsall). Each Village Gym offers a large gym floor packed with the latest Technogym equipment, an extensive group exercise class timetable with over 400 classes per month, an indoor, heated swimming pool (with a sauna, steam room and whirlpool) and an experienced personal training team to support its members in reaching their fitness goals, fast.

"We want to ensure that our players have access to the very best facilities, and Village Gym in Solihull is one of the leading gyms and fitness clubs in the region."

Ben Seifas

Located between Shirley and Dickens Heath, Village Gym Solihull will support members of the Warwickshire squad throughout the year, whilst the partnership will also provide squad access to its numerous clubs around the country when the Bears are playing matches away from Edgbaston Stadium.

Ben Seifas, Commercial Partnerships Manager at Edgbaston, said: “Strength and conditioning plays a key role in preparing the players for the demands on the county season, so having access to a leading gym facility is critical to our cricket management team.

“We want to ensure that our players have access to the very best facilities, and Village Gym in Solihull is one of the leading gyms and fitness clubs in the region. We’re thrilled to secure this initial three‐year partnership and look forward to working with the Village team.”

Chris Southall, Leisure Director at Village Gym, said “Village Gym are delighted to be working with Warwickshire CCC and to be supporting the players over what we all hope will prove to be a successful season for them. Village Hotels and Village Gym are delighted to be strengthening our links with the local community, and it’s great for us to be associated with such an iconic stadium as Edgbaston.”