Warwickshire CCC & Broadway Casino Confirm Two-Year Partnership Extension

Warwickshire County Cricket Club and Broadway Casino have signed a two-year extension to its partnership agreement, which will provide new commercial opportunities at the club’s Edgbaston Stadium until the end of 2019.

Broadway Casino had been part of Warwickshire CCC’s partnership programme for four years and the new deal will provide perimeter branding at Edgbaston’s domestic and major match cricket days over the next two seasons. This includes England’s Test matches against India in August this year, and Australia in next summer’s Ashes series.

"Broadway Casino is now a long-standing partner of the Club and we’re very grateful to the team for its support since our partnership launched in 2014."

Gareth Roberts

The partnership also includes hospitality and tickets to major match days and player appearances.
Gareth Roberts, Commercial Director at Warwickshire CCC, said: “Broadway Casino is now a long-standing partner of the Club and we’re very grateful to the team for its support since our partnership launched in 2014.

“In addition to our agreed branding, hospitality and ticket agreements, we will also work with the Broadway casino team on creative opportunities to enhance our match day experience and conference and events programme.”

Based at Broadway Plaza in the city centre, Broadway Casino is Birmingham’s leading independent casino and offers a first class gaming floor, card room and an Italian restaurant, whilst it is also a popular venue to watch a variety of live sports.

Charles Griffin, General Manager of Broadway Casino, said: “We are delighted to extend our partnership with Warwickshire CCC and Edgbaston Stadium through to 2019. With a lot of exciting events, including the visits of India and Australia over the next couple of years, it's fantastic to continue our successful relationship with the club.”

In addition to it’s marquee programme of international fixtures over the next two seasons, Edgbaston was recently awarded a further 31 days of Major Match, from 2020 to 2024, cricket by the England & Wales Cricket Board (ECB).

Within this allocation the Birmingham venue will host a Test match in three of the four years, including an Ashes Test in 2023, three One-Day Internationals, three international T20s and Finals Day of the current Vitality Blast. It will also host a team in the ECB’s new T20 competition, which begins in 2020.