Warwickshire CCC and Mansfield Sports Group develop new supply partnership

Warwickshire County Cricket Club has secured a new supply partnership with Mansfield Sports Group (MSG) to provide a range of elite coaching aids and cricket balls that will support its senior men’s and women’s squads ahead of the 2020 season.

Based in West London, MSG is now the Official Equipment Supplier to Warwickshire CCC for the next three years and will supply the team of Warwickshire coaches with several coaching aids, including the RoboArm for batting practice, which simulates bowling deliveries and with a wide range of cricket balls and training balls like the SpingBall that provides excessive turn and swing for batsmen to counter.

Additionally, MSG is committed to supporting Warwickshire CCC’s goal to graduate more young cricketers from its Performance Pathway by using its BAS player equipment brand to sponsor eight young cricketers from the club’s county age-group teams with a set of free equipment.

"MSG is one of the market leaders in cricket coaching equipment and it’s a company that I have worked with previously in coaching roles in the domestic and international game."

Paul Farbrace

Paul Farbrace, Sport Director at Warwickshire CCC, said: “MSG is one of the market leaders in cricket coaching equipment and it’s a company that I have worked with previously in coaching roles in the domestic and international game.

“It’s fantastic to develop this first partnership with the club and to ensure that our coaches and the players can benefit from MSG equipment to take their games forward.”

As part of the activation with MSG, Warwickshire CCC will provide perimeter branding, social media content opportunities with the Warwickshire squad, online retail presence at the club’s Store 94 and an opportunity to work with the Warwickshire Cricket Board to develop relationships with local cricket clubs and schools.

Richard Mansfield, Managing Director at MSG, added: Having the opportunity to partner with Warwickshire is fantastic. The club has so much tradition and history with the pedigree of players like Bob Willis, Lara, Donald, Giles and many more that have represented the club. The facilities are world class and we have really enjoyed working alongside the various departments from Pro club players and coaches, county age groups, cricket board and the commercial team. The partnership with Warwickshire demonstrates the progression of MSG in the cricket industry.

“We take enormous pride that our products are being used by majority of international teams, franchise cricket and the best coaches and players around the world.

“The partnership will allow the Pro club and County age group players and coaches access to our entire portfolio of elite coaching equipment, cricket and training balls, bowling machines and equipment.

“Both parties are passionate about supporting and engaging the cricket community in Warwickshire, we have agreed to making our range of products available via Warwickshire’s Store 94 – We have some exciting developments in the pipeline, so watch this space.

“On behalf of the MSG team, I’d like to thank everyone at Warwickshire for their enthusiasm so far and we can’t wait to see our products in action through the county over the coming years.”